Undergraduate Programmes

B.Com. [Aided]
B.Com. [Accounting & Finance]
B.M.S. [Management Studies]
B.Com. [Banking & Insurance]
B.Sc. [Information Technology]
B.M.M. [Mass Media]
B.Com. [Financial Management]
B.Com. [Investment Management]
B.Com. [Transport Management]
B.Com./B.M.S. [Environment Management]

B.M.M.C (Mass Media)

Bachelors of Mass Media, the course essentially aims to offer to eligible candidates a concrete foundation for good communication skills and creative skills. In our present day world, broadcast media and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today. Students develop an eye for detail and enhance their creativity and spontaneity.
The objectives of BMMC Programm curricular and co-curricular activities help to develop good communication skills, interpersonal skills,writing ability and develop a keen interest for media.
It provides the students a perfect platform to showcase their talent in projects,advertisement, artform and writing ability and excel themselves in their chosen arena of media.
This course has a vital role to play in creating an awareness that equip students in various medias like print, radio, television,creating writing, cinema, digital media and direct marketing etc. Our College started this programme in 2011.

+ Courses Offered

+ First Year

Semester I

Semester II

◎ Introduction to Economics

◎ Effective Communication Skills – I

◎ Fundamentals of Mass Communication

◎ Introduction to Computers

◎ Landmarks Events in 20th Century World History with Emphasis on India & Maharashtra

◎ Introduction to Sociology, the Sociology of news and social movements in India

◎ Effective Communication Skills – II

◎ Political Concepts & the Indian Political System

◎ Principles of Management

◎Principles of Marketing

◎ Introduction to Media Psychology

◎ Introduction to Literature in English

+ Second Year

Semester III

Semester IV

◎ Introduction to Advanced Computers

◎Introduction to Media Studies

◎Understanding Cinema

◎Introduction to Cultural Studies

◎Introduction to creative Writing

◎ Introduction to Public Relations

◎Introduction to Journalism

◎ Print, Production & Photography

◎Organisational Behaviour

◎ Radio & Television

◎Introduction to Advertising

◎Mass Media Research

+ Third Year

Semester V

Semester VI

◎Consumer Bahaviour

◎ Advertising in Contemporary Society

◎ Copy Writing

◎Advertising Design

◎ Media Planning and Buying

◎ Brand Building

◎Advertising in Marketing Research

◎Legal Environment & Advertising Ethics

◎ Financial Management & Mgt of Marketing & Advertising

◎ Agency Management

◎ The Principles & Practices of Direct Marketing

◎ Contemporary Issues

◎ Digital Media

+ Syllabus

Undergraduate Programmes

B.M.M.C (Mass Media)

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